Content Strategy

Get the step-by-step guide to creating service pages that rank and convert. Learn how to define a target audience, conduct keyword research, optimize service page structure, and craft SEO-friendly landing pages.

Every local business owner has the same concern; how do I get customers? It is a common problem because with no customers you have no income. Below I want to highlight 5 marketing strategies that local service providers should consider implementing.

Social media has changed the way we interact with the world. But you’re probably overusing it, or not using it effectively at all. The following are some mistakes that your company is probably making on social media.

If you have considered making a video with yourself on the camera, but you're deathly afraid to hit record – then let's jump in. Here are a few very quick pointers to getting over that camera fear (or not)

A website homepage serves as the first impression and is the ultimate key to the site's success and visitor retention. Hence, it should contain all the essential elements. Your favorite site follows similar rules.

In this first episode of Coffee & Content, we discuss viewer questions on how to market a catering business and whether you should start a podcast.

Back on 4/21/2015, Google Released what is now known as the Mobilegeddon search engine update. Today, website still are not optimized for mobile viewing experience.

You can't win and you can't lose by posting something - You can only post it.

Ok, it's apparent to me that things that seem "easy" to me, are very hard for others! I feel you! I'm showing you step by step how to create new gift card accounts or activate gift cards in your existing POS systems.

Marketing is so important when it comes to building a successful company; the world of business is incredibly cut throat, so no matter what you do or sell, you will be up against competitors.

Contrary to the opinion of many, content marketing and content strategy are not the same thing. In fact, they are interrelated but serve separate purposes. Something essential to understand if you are to be as effective with your business's marketing as possible.

If you're tired of hearing people say "you need to create content for your business" but then leave you high and dry without actually explaining WHAT TO ACTUALLY CREATE, then this video is FOR YOU my friend

Business in today’s economy is a cutthroat and competitive landscape. While marketing and lead generations come and go, with some tactics employed by entrepreneurs ranging from laughable to downright outrageous, one thing is a certain fact: no business can survive without a steady stream of qualified construction leads flowing in daily.