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What is the best email marketing service in 2022?

Published on
October 17, 2022

If you've spent any time on the internet, I'm sure you've seen ads for email marketing software. There are tons of companies that offer this service, but which one is right for your business? Well, first of all, let's look at some of the biggest players in the game:

There are many different email marketing services, but they all have pros and cons.

👍 Pros and 👎 Cons Overview
  • MailChimp is great for beginners and small businesses—they have a free plan that allows you to send up to 12,000 emails per month. Their interface is easy to use and they have an intuitive drag-and-drop builder.
  • Mailerlite is good for small businesses that want more customization options than what's available with Mailchimp. They also offer an unlimited free plan (you just can't send more than 10k emails per month).
  • Constant Contact is best suited for large companies who are looking for robust reporting tools and automated marketing campaigns. Their pricing starts at $99/month, which includes unlimited emails sent each month up to 5,000 contacts total (including subscribers).
  • ActiveCampaign offers flexible plans starting at $9/month, which include features like A/B testing, drip campaigns and integrations with Zapier or Google Analytics 360 Suite APIs


mailchimp logo
Mailchimp Email Marketing Platform

MailChimp is one of the most popular email marketing services, and it's no wonder why. They have a free plan that can be used by anyone without limitation, including sending up to 12,000 emails per month. The interface is easy to use and MailChimp offers a range of features that are useful for beginners and advanced users alike.

The main benefit of MailChimp is its simplicity: you can send emails easily through an intuitive interface or manage your accounts with drag-and-drop functionality. It’s great for beginners because there are no complicated settings or configurations required—just set up your email list in minutes!

Mailchimp segmentation example
(courtesy mailchimp)

MailChimp also makes it easy to create segments out of your subscribers based on their behaviors (what they clicked on) or demographics (where they live). This enables you to better tailor content based on what you know about each customer so that each piece reaches them at just the right moment—whether that’s when they just signed up for your newsletter or when they made their first purchase from one of your products.


mailerlite logo

Mailerlite, an email marketing service that boasts over 1 million users, is a good choice for small businesses. Their service is super easy to use and has both free and paid plans. They also have a great customer support team and reporting system so you can keep track of your campaigns' success rate.

The pricing structure at Mailerlite is pretty straightforward— It's free for the first 1,000 subscribers, then it's $15/mo if you're going solo (with up to 2,500 subscribers).

Constant Contact

constant contact logo

If you don’t know about Constant Contact, well, that makes sense because this is a service for small businesses (emphasis on small) and it's not one that gets much press outside of those circles.

For these reasons alone this might be why many people are surprised to learn that Constant Contact has more than 2 million users and over 25 years in the business. It also has a great reputation among its users and is considered one of the best email marketing services out there by many marketers. That's right: it has both accolades from critics as well as positive feedback from actual customers! In fact, according to our research only MailChimp has more 5-star reviews on Trustpilot than Constant Contact does at the time of writing this article (the numbers keep changing but we'll update them if they change).

constant contact marketing automation
Constant Contact Marketing Automation

While it may not have quite as many features or capabilities as other options out there like MailChimp or Mailerlite, what makes Constant Contact stand out is its lower price point ($9/month) when compared with other similar services like Aweber ($19/month), Infusionsoft ($29-$99/month depending on plan type), Ontraport ($99-$299/month depending on plan type), Hubspot CRM ($150-$300/month depending on plan type), etcetera...

Active Campaign

Active Campaign Logo

Active Campaign is a popular email marketing service that's cheap, easy to use and has great customer support. Active Campaign does have a lower limit on the number of emails you can send per month, but if you're just getting started with email marketing or aren't sending very many emails yet it should be fine.

Active Campaign Personalized Marketing
Active Campaign Personalized Marketing

The free plan also has some nice features like form customization, autoresponders, landing pages and SEO tools. You can even import your existing contacts from MailChimp or Constant Contact into Active Campaign using this CSV import tool from their support center!

Email marketing software can help you grow your business.

Email marketing makes it easy for you to build relationships with customers. The best email marketing tools make it easier for you to create, send and track emails. You can use them to automate your email campaigns, so that you don't have to do all this by hand. Email marketing software helps you track the results of your campaign so that you know what worked (and what didn't).


Email marketing is a great way to reach your customers and grow your business. It’s also easy to get started with email marketing. There are many different email marketing services, but they all have pros and cons. If you want something simple that doesn’t require much learning, go with MailChimp or Mailerlite. If you need more advanced features like A/B testing, segmentation, etc., then choose one of the other options on this list!

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