Social Media

Hi there! This is a slightly newer video format for me. I've been offering marketing coaching services for a while now but have recently begun to record my sessions with clients. 100% of my coaching sessions are done in-person.

On May 23rd Instagram announced that they are now supporting horizontal video for IGTV. Here’s the problem – when you upload a horizontal video to IGTV, still today, it automatically crops it for a vertical video.

Considering that over 400 millions Instagram users are viewing Stories, DAILY, your content plan definitely needs to include Instagram Stories. Let’s put that another way – 80% of Instagram users watch stories. Think of stories as another medium inside Instagram to reach your audience. Here's how to create awesome covers for your Instagram stories – for free!

TL:DR; 1) Excellent media manager, 2) quick schedule a week's worth of posts, 3) hashtag suggestions, 4) and link in bio management

“I don’t have the time”, “I don’t know what to post”, Those are the two most common responses I get when I ask a potential social media client about their current social media business habits. Here's a great app to help you with BOTH.

The best social media tool in your digital pocket is the one that's accessible. More than that accessible though, I think it's also the one that you actually use. It makes no sense to invest your time or money into something that becomes shelfware. Here are 17+ of the best free social media tools you can use right now.

Deadlines. Employees. Networking. Accounting. Advertising. HR. – The Party Planning Committee. As a small business owner, you likely wear many hats. Should marketing be another one?

Business in today’s economy is a cutthroat and competitive landscape. While marketing and lead generations come and go, with some tactics employed by entrepreneurs ranging from laughable to downright outrageous, one thing is a certain fact: no business can survive without a steady stream of qualified construction leads flowing in daily.

If you’re a contractor or remodeler, generating leads can be a timely, costly and aggravating experience. Word of mouth and reputation can go a long way, but when the phone isn’t ringing like you need it to, harnessing the power of the internet to grow and position your company for long term success is critical.

As with any social media network, Instagram is about connecting people. In the case of Instagram, it’s about connecting people with pictures. So how can a home remodeler connect with Instagram users? In short, tell a visual story.