Social Media

As a business owner or marketer, you know the importance of having a strong presence on social media. But with so many platforms and so much content to create and share, it can be overwhelming to know where to start. That's where a social media content plan comes in.

Social media has changed the way we interact with the world. But you’re probably overusing it, or not using it effectively at all. The following are some mistakes that your company is probably making on social media.

On May 23rd Instagram announced that they are now supporting horizontal video for IGTV. Here’s the problem – when you upload a horizontal video to IGTV, still today, it automatically crops it for a vertical video.

Considering that over 400 millions Instagram users are viewing Stories, DAILY, your content plan definitely needs to include Instagram Stories. Let’s put that another way – 80% of Instagram users watch stories. Think of stories as another medium inside Instagram to reach your audience. Here's how to create awesome covers for your Instagram stories – for free!

TL:DR; 1) Excellent media manager, 2) quick schedule a week's worth of posts, 3) hashtag suggestions, 4) and link in bio management

The best social media tool in your digital pocket is the one that's accessible. More than that accessible though, I think it's also the one that you actually use. It makes no sense to invest your time or money into something that becomes shelfware. Here are 17+ of the best free social media tools you can use right now.

Deadlines. Employees. Networking. Accounting. Advertising. HR. – The Party Planning Committee. As a small business owner, you likely wear many hats. Should marketing be another one?

As with any social media network, Instagram is about connecting people. In the case of Instagram, it’s about connecting people with pictures. So how can a home remodeler connect with Instagram users? In short, tell a visual story.