Recent Articles

Content Strategy

How To Develop A Content Strategy

Marketing is so important when it comes to building a successful company; the world of business is incredibly cut throat, so no matter what you do or sell, you will be up against competitors.

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Content Strategy

Content Strategy vs Content Marketing

Contrary to the opinion of many, content marketing and content strategy are not the same thing. In fact, they are interrelated but serve separate purposes. Something essential to understand if you are to be as effective with your business's marketing as possible.

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Content Strategy

Content Ideas for Small Businesses during Coronavirus

You might be unsure whether you should keep creating marketing or sales content right now in light of the coronavirus pandemic. Perhaps your business is closed or in a limited capacity. I'll discuss some ideas and tips for creating content right now, what types of content to create.

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App Reviews

The best LIVE Stream Software for Mac OSX

This is the 2nd app of three that I use DAILY, although this one I use about every other day. In this video I breakdown 5 ways that I use this program and show some examples.

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App Reviews

4 Ways To Setup ONLINE Gift Cards - EVEN IF YOU DON'T HAVE A WEBSITE.

Ok, it's apparent to me that things that seem "easy" to me, are very hard for others! I feel you! I'm showing you step by step how to create new gift card accounts or activate gift cards in your existing POS systems.

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App Reviews

Budget Alternatives to Adobe CC Suite

This is part one of a three-part series on the three tools I use in my content marketing DAILY. This first video is about the Adobe Creative Cloud suite of apps. I use everyday Premiere Pro, Lightroom, and Illustrator. In this video I'm showing you alternatives for each of these apps, that are made by Adobe - but considered a "light" version of the pro apps.

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Content Strategy

How To Create Content For Your Business in 2020

If you're tired of hearing people say "you need to create content for your business" but then leave you high and dry without actually explaining WHAT TO ACTUALLY CREATE, then this video is FOR YOU my friend

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Website Design

Why Using a PDF Menu On Your Website is DEADLY

Why is your website using a PDF version of your menu?Heads up: It's difficult for visitors to read by pinch and zooming the menu from a smartphone device, and Google does not read text from an image so you lose all of that SEO juice.

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SEO

Why You Should Update Your Google Hours

NOTHING is more frustrating than going online to see if a business is open and then going to that business, only to find out they're actually CLOSED because the hours were wrong online. Here's HOW and WHY you should be updating your hours on Google.

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App Reviews

How To Create Web Forms Easily and Quickly

I recently had a chance to dive into Paperform, an online form creator that allows you to create beautiful forms, that according to them, is as easy as writing a word doc. They’re right. I made an entire finance application for a client in less than 15 minutes.

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SEO

Can You Get More Web Traffic From Twitter?

Hi there! This is a slightly newer video format for me. I've been offering marketing coaching services for a while now but have recently begun to record my sessions with clients. 100% of my coaching sessions are done in-person.

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Lead Generation

5 Ways To Turn Warm Leads Into Hot Leads

Congratulations, you did it! You got those leads. It took a while to build the right infrastructure to get those leads pouring in, but now your business has more leads than it knows what to do with… quite literally in fact. A lot of businesses pour their efforts into generating leads in the hopes of buoying their sales. But here’s the thing...

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Lead Generation

7 Effective Ways To Nurture Your Leads

Our businesses need leads just as our bodies need oxygen, but there’s a complex process at work making that oxygen useful and nourishing to our bodies. The exact same thing goes for leads. It’s important to have them… But even more important to know what to do with them.

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Social Media

How To Upload IGTV Videos Widescreen Horizontal in 2019

On May 23rd Instagram announced that they are now supporting horizontal video for IGTV. Here’s the problem – when you upload a horizontal video to IGTV, still today, it automatically crops it for a vertical video.

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