Every local business owner has the same concern – how do I get customers?
It is a common problem because with no customers you have no income.
Revenue = barbeque on the patio. Less revenue = less barbeque. You know where this is going...
Below I want to highlight 5 marketing strategies that local service providers should consider implementing.
1. Provide a service people need.
The first step to success is making sure your product or service is a necessity. When someone needs something, they will be more likely to pay for it.
If you provide a service that people can't live without and have no other way of obtaining, then you'll have a better chance at building a successful business.
In addition to providing a useful service, it's also important that the service be valuable in some way. People need many different things throughout their lives: from laundry services and pest control solutions to plumbing repairs or real estate consultation services.
There are plenty of opportunities out there if you're willing to put in some hard work and creativity!
2. Establish a target market
Before you can start marketing, you need to know who your target market is. This will help shape the types of marketing strategies you use as well as how much effort and money is spent on each strategy.
Start by determining who your customers are. Are they single mothers in their 20s? People between the ages of 35-45? Business owners? Seniors? Once you know this, consider what services they need and how often they need those services (for example: once a month or every six months). That’s when it gets tricky: You have to figure out who your competitors are!
Competitors include other local businesses providing similar products and services, but also people within the same community offering complementary products/services or even other industries that might cross over into yours (such as restaurants serving food). Don’t forget about online options too—your competition could come from anywhere!
3. Create a professional website and online identity.
It's not enough to be on the web. Your website design needs to be professional, and it should reflect your brand.
In a few steps, you can turn your website into an online identity that will help customers find you easily and build trust in your company:
- Use a professional email address – like firstname.lastname@example.org.
- Use a professional phone number.
- This could be your business line or a dedicated cell phone number for marketing purposes only. Make sure this is listed on the site so that customers can call if they have questions or concerns about service before they schedule an appointment.
- Make sure there is consistent messaging across all of your channels.
It should be clear what they can expect when they interact with you online or in person through communications like social media posts, blog articles or newsletters.
4. Build a reputation.
The next step to building a thriving business is to establish your reputation. Your customers need to know they can trust you, and that's why it's important to give them reasons why they should both love you and keep coming back. There are many ways you can do this:
- Quality: Make sure your work is always done right the first time around.
- If there are any problems with a job, fix them immediately so that no customer will have cause for complaint.
- Reliability: If someone needs something taken care of by a certain date or time, make sure it gets done on schedule
- And if there are any delays along the way (e.g., weather or other factors), let your client know immediately rather than leaving him hanging in suspense while waiting around for his lawn service guy who might never show up at all!
This helps build credibility by proving how reliable and trustworthy you truly are as an individual or business owner/operator—which in turn will attract more potential clients over time (and probably make current ones happier too!).
5. Get involved in the community and local organizations.
In order to be successful in any local business, you have to be a part of the community. Just like a person cannot run for public office without first establishing their credibility within their district and earning the trust of voters, a service provider must also establish themselves as being committed to helping out in some way before they can expect people to consider buying from or referring them.
The best way for local service providers to do this is by getting involved in events that have nothing whatsoever with marketing or sales.
A great place for this would be volunteering at local schools; many teachers are short-staffed and could use help on field trips or at school functions outside of class time.
Another option would be joining one of your city's business associations, such as a chamber of commerce.
This gives you the opportunity meet other professionals who work in similar industries and learn about upcoming opportunities such as grant programs or tax breaks that may benefit your business (but which won't usually come up during general conversations).
These marketing strategies can help bring new customers to your local business
When you're starting out, it can be hard to find new customers. The good news is that there are a few things you can do to help bring them in.
- Identify your target market. You need to understand who will be interested in what you provide, and why they'd want it. If you're selling hot dogs on a street corner for $0.50 each, then everyone should have hot dogs! But if you're selling luxury cars for thousands of dollars each, then maybe only wealthy people will buy from you.
- Provide a service that people need (or think they need). If no one needs your product or service enough for them to pay for it, then no matter how many ads or marketing campaigns or promotional events (like parties) you throw at them—they won't care about coming over!
- Create a website that is professional and has a clear message
- Build your reputation, be known for quality work and being reliable
- Get involved in your community
When it comes to marketing your local service business, the key is to be flexible and creative. You’ll need a solid marketing strategy in place before you can implement any specific tactics.
If you want to find new customers, then it's important that your company finds ways to connect with them by partnering with the right marketing agency.