How To Market A Catering Company

Content Strategy

Below is the original LIVE Video from Instagram, but you can scroll past for the written notes.

Instagram Authenticity Measures

  • STOP using bots, automated crap, automated messages.
  • Instagram and more importantly USERS hate that stuff


Instagram Launches Reels

  • Consumed or Created?
  • Par-baked version of TikTok
  • Clunky to create
  • I see more people just copying a TikTok video over to Reels


Podcast Stats for 2020

  • Why start a podcast today?
  • 1. Of the 1Mill podcasts on iTunes, only 250K have been updated in past 3 months!
  • 2. Interview guests, and increase the exposure
  • 3. Can create additional content from it


Lead Conversion Stats from Convince & Convert

  • 41% say video is more effective at CONVERTING
  • 36% webinars, 34% blog, 20% ebooks
  • Dollars are shifting to social media and website improvement
  • 54% social, 51% website, 44% email, 40% content
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Content Strategy

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Content Strategy

Content Strategy vs Content Marketing

Contrary to the opinion of many, content marketing and content strategy are not the same thing. In fact, they are interrelated but serve separate purposes. Something essential to understand if you are to be as effective with your business's marketing as possible.

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