How to Use Video to Tell Your Brand's Story
Are you tired of feeling like your brand is just a small fish in a big sea? Are you ready to stand out and make a splash? One way to do just that is by using video to tell your brand's story.
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This video that you're watching right now is what we call a talking head, because it's you see my head and it's talking.
This is called a talking head video. So when people are coming to me for help. They usually say something like: “I know I need to make more videos, but I'm really uncomfortable on video.”
The first thing I would say to that is if you're really uncomfortable, then just don't do it.
There are plenty of people that run great accounts and have great websites, great social media and don't make any talking head videos.
So don't do something that's going make you suffer. First of all, that's the first thing.
The second thing is if you are not sure if you're uncomfortable because you just really haven't given a good go.
Here's what I would do to create a talking head videos. I would just use Instagram Stories because the only last for twenty four hours,
I find that people will explore a little more of that because it just can last for twenty four hours or you can just delete it.
You have to kind of start there because it's just like a quick, a little 15 second talking head that you can kind of make and then just kind of work your way up from there.
The other reason you're doing that with stories is you're getting used to seeing yourself on camera and hearing yourself on camera is really weird.
When you hear yourself back after you've recorded yourself, your voice doesn't sound anything like it. And so it's kind of weird. It's always weird when I edit my own video because I'm listening to myself – but I don't really care.
And the reason why is: I don't do it for me, I do it for you, and so I do it to educate an audience, entertain an audience, and then they hopefully make a new customer.
But at the end of the day, I'm not doing it for me. I'm doing it for someone else. So that's what I would say.
So consider why you're doing it. You know, are you doing a talking head video because you see other people doing it and you think you have to do it or because you really believe, like, oh, I can get over a little bit of awkwardness and if I can just get over that little awkwardness, then I can maybe help someone with whatever specialty knowledge that I have.
So if that's the case, then I would say start with stories, work away from there and then just keep going.
Keep hustling.
Are you tired of feeling like your brand is just a small fish in a big sea? Are you ready to stand out and make a splash? One way to do just that is by using video to tell your brand's story.
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