Content Strategy

In this first episode of Coffee & Content, we discuss viewer questions on how to market a catering business and whether you should start a podcast.

You can't win and you can't lose by posting something - You can only post it.

You might be unsure whether you should keep creating marketing or sales content right now in light of the coronavirus pandemic. Perhaps your business is closed or in a limited capacity. I'll discuss some ideas and tips for creating content right now, what types of content to create.

Marketing is so important when it comes to building a successful company; the world of business is incredibly cut throat, so no matter what you do or sell, you will be up against competitors.

Contrary to the opinion of many, content marketing and content strategy are not the same thing. In fact, they are interrelated but serve separate purposes. Something essential to understand if you are to be as effective with your business's marketing as possible.

If you're tired of hearing people say "you need to create content for your business" but then leave you high and dry without actually explaining WHAT TO ACTUALLY CREATE, then this video is FOR YOU my friend

Business in today’s economy is a cutthroat and competitive landscape. While marketing and lead generations come and go, with some tactics employed by entrepreneurs ranging from laughable to downright outrageous, one thing is a certain fact: no business can survive without a steady stream of qualified construction leads flowing in daily.